You're thirsty. You twist open a bottle of Ice Mountain. Ahhhh!
This scene takes place more than a million times each day.
What's wrong with this picture? Plenty! Ice Mountain is one of Perrier's domestic labels for bottled water. Based in Switzerland, Perrier is owned by Nestle, the world's largest food company. With the tremendous, increasing demand for bottled water, Perrier is searching for places where it can extract huge quantities of spring water, often found at the headwaters of pristine streams and rivers.
Nestle/Perrier comes to the Midwest. It takes our precious waters. Pays nothing for it. Gets tax breaks. And sells the water right back to us at incredible profits. They become indignant and arrogant when local citizens, sportsmen and environmentalists resist.
The upshot? Our streams, lakes and wetlands are adversely impacted. If unchecked, trout and other species will die. Any serious damage done to the environment is irreparable.
Furthermore, the waters extracted and transported to distant regions are removed forever from their origin in the normal evaporation/precipitation cycle, which is so vital to the recharging of groundwater.
Undoubtedly, the privatization and extraction of water will be the No. 1 freshwater conservation/angling concern of the decade. But it's more than fishing that's at stake. It will involve nearly everyone on earth 15 to 20 years down the pipe.
Take a few minutes to peruse these pages. You owe it the trout and other fish. You owe to the environment. Mostly you owe it yourself.
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